State Notice at Collection

Last updated May 1, 2025

State Privacy Notice and Collection Policy for Residents of Select U.S. States

This State Privacy Notice and Notice at Collection applies to residents of certain U.S. states with consumer privacy laws requiring transparency and individual rights regarding personal data. At the time of publication, these states currently include California, Colorado, Connecticut, Virginia, Utah, Texas, Oregon. Going forward, this policy will cover residents of states that adopt similar laws.

This notice supplements the Prizm Online Privacy Policy and is provided pursuant to the California Consumer Privacy Act (CCPA/CPRA), Virginia Consumer Data Protection Act (VCDPA), Colorado Privacy Act (CPA), and similar laws. This notice does not apply to information governed by the Gramm-Leach-Bliley Act (GLBA) or otherwise exempt under state privacy statutes.

Categories of Personal Information We Collect

In the past 12 months, Prizm may have collected the following categories of personal information:

Personal Identifiers: Name, address, email, date of birth, phone number, Social Security number
Protected Class Information: Gender, age, or other characteristics protected by law
Commercial Information: Products or services requested or obtained
Internet or Network Activity: Browsing history, IP address, interaction with websites or advertisements
Geolocation Data: Derived from use of websites or mobile applications
Audio, Visual, or Electronic Information: Recordings of customer service calls, uploaded documents
Professional or Employment-Related Information: Occupation, employer, title
Education Information: Schools attended, degrees
Inferences: Created from usage data or other information sources

Sources of Personal Information

We collect personal information from the following types of sources:

Directly from you or your authorized representative (e.g., financial planner or advisor)
From devices you use to access our website or services
From insurance carriers, data providers, service vendors, or public databases
From your activity on our websites and applications via cookies or analytics tools

Purpose of Collection

We collect and use your personal information for the following business purposes:

Providing insurance quotes and services at your request
Verifying your identity and processing transactions
Performing analytics, quality assurance, and service improvements
Detecting fraud or security incidents
Auditing compliance with legal or regulatory obligations
Supporting marketing and advertising (non-sensitive data only)
Conducting corporate transactions such as mergers or acquisitions

Sharing of Personal Information

We may share your information with:

Insurance carriers and support providers to obtain quotes and services
Professional advisors, including legal, accounting, and compliance consultants
Vetted service providers that host, secure, analyze, or store your data
Third parties in the financial, insurance, or real estate sectors with which we have business agreements
Government agencies, courts, or regulators where required by law
We may also disclose data in connection with corporate transactions or internal compliance reviews.
We do not “sell” personal information for monetary value or disclose it for cross-context behavioral advertising as defined under applicable law.

Cookies and Tracking Technologies

Prizm and its partners may use cookies and other tracking technologies to improve website functionality, measure performance, and conduct analytics. These may be considered “sharing” under certain state laws. You may limit or disable cookies via your browser settings. For more information, please review our Cookie Policy and Online Privacy Policy. Prizm’s website is not configured to respond to “Do Not Track” signals.

Personal Information of Minors

Our services are not intended for individuals under the age of 16. We do not knowingly collect or sell the personal information of consumers under 16 years of age.

Your Rights Under State Privacy Laws

If you are a resident of a state listed above, you may have the following rights:

Right to Know: Access the categories and specific pieces of personal information we have collected, including the purposes and recipients.
Right to Delete: Request that we delete your personal information, subject to legal exceptions.
Right to Correct: Request correction of inaccurate personal information.
Right to Opt-Out: Opt out of the sale or sharing of your personal information (where applicable).
Right to Non-Discrimination: You will not be discriminated against for exercising your privacy rights.

Exercising Your Rights

To submit a request under state privacy laws, you or your authorized agent may contact us at:

(872) 298-2779 (9 am – 4 pm CT, weekdays) 

Prizm Insurance, Inc.
5 Revere Dr., 1 Northbrook Place, Suite 200
Northbrook, IL 60062

If using an authorized agent, we require signed permission or a valid power of attorney. You may be asked to verify your identity directly before we act on requests.

Changes to this Notice

We may revise this Notice from time to time in accordance with changes to law or our practices. Any material changes will be communicated through our website or other legally compliant methods.

If you have questions about our Online Privacy Policy or our privacy practices, contact:

Phone: (872) 298-2779

Mail: Prizm Insurance, Inc., 5 Revere Dr., Suite 200, Northbrook, IL 60062